Ira Merzlichin is part of the collective PARADAIZ. As a collective acting in the area of peripheral subcultures in Romania, PARADAIZ accesses the music produced by them in order to short-circuit the oversimplified and unidirectional relation of power established by the official culture and cultural elite. Until now, the crew has produced some ex-centric happenings for disadvantaged communities in Romania including infamous charitable party series named PARADAIZPANARAMAPARTY.